Actions for competitiveness strengthening and internazionalization in the Province of Latina

This project has the purpose of acting on local economy by a internationalization strategy able to let the companies to project their entrerprises and activities towards foreign markets. Under a strategic point of view this projection is meant both physically (grant access to financial helps and/or capacity of realizing new production units on foreign terrotories) and virtually (increase company presence on the Web by the support of a “virtual shop” on-line). The internationalization effort is focused towards Eastern Europe markets, because during the last years it has been characterized by an espansive phase, that for many Countries is joined strictly to the possibility of entering into European Community. Between them, we have chosen the Latvian Republic, one of the former soviet Republics placed on the Baltic Sea and that from May 1st 2004 is part of European Union. The choose was directed towards this country for several reasons: it is in the center of an area distinguished by an high economic expansion phase, while its belongings to EU can be seen as an important propulsive factor for the growing of foreign enterprises coming from another EU Country; Euroservice Consulting has moreover several key-men inside this Country, between which an Italian man living in Riga, who in the past has worked with the local Italian Embassy; Terracina (Province of Latina), Euroservice’s office, has set up ties of twinship with Jurmala, placed near by Riga itself and this could be a starting point to extend the influence of the project also on enterprises operating into Terracina’s area.

Activities synthesis

• Implementation of an integrated marketing plan aiming to local econimic system promotion towards foreign markets. It will be carry out in several steps:
  • Analysis of the currently active companies and their subdivision into homogenous categories.
  • Search and collection of data about the companies, in order to identify their strenghts, usable into promotional campaign; weaknesses, to which take care of; opportunities to pick and critical points that can act ad a brake for the development plan. So this step will conduct to the implementation of a SWOT analysys (Strenghts, Weaknesses, Opportunities, Threats) that will be very useful to create a valutation report of the economic local situation.
  • Local actors awakening and coordination between involved companies, Public Administration and both economic and politic stakeholders. The plan consider several meetings between Euroservice’s consultants and everyone of the previous mentioned subjects, having the pur pose of acting as points of contact able to let raise needs, opportunities and dangers.
  • Marketing campaign development: creation of promotional messages, both textual and graphic, and images of the geographical area (photos, maps and so on).
  • Creation of a Website as a sort of “virtual shop” able to bring local economy worldwide: this is an important strategic means into which all the collected data (informations and images) will be poured. Every company has its own Webpage into the Website, but the ultimate purpose is to describe the whole area like an unitary, integrated economic system.
• Implementation of a support action for the local enterprises, able to offer businessmen a follow-up service during their effort of realization of their own internationalization project:
  • Follow-up about setting commercial units located in foreign Countries.
  • Follow-up about setting production units located in foreign Countries.
  These support action will be focused around the presentation of main funding means granted by the national or European politics aimed to local economic development. Every single businessmen will be followed step by step during the preparation of his Business Plan about his own internationalization enterprise.
  
• Organization of a launch conference as introducting project means, able to act like a contact and confrontation point between all involved actors.